The Global Business Council (GBC) website has a global reach with readers from all around the world. The GBC appears to attract readership mostly from business and political circles.
However, certain countries stand out as the top countries accessing the Global Business Council (www.gbc1.net) website and they are in ranked in descending order below:
- USA
- China
- Mauritius
- India
- South Africa
This finding is in tune with the focus of the GBC and is in line with the foreign policies of these states, in particular with respect to Africa. The USA has pivoted back to Africa when the Biden-Harris administration took office. China has been nurturing ties with African countries since the colonial period, and has instituted the Forum on China-Africa Cooperation (#FOCAC) since 2000. As a small African island-state, the future of Mauritius is inextricably intertwined with its hinterland and Mauritius has thus put forward its #AfricaStrategy.
Drilling down into the interests and categories of readers, we take note that the following profiles make up the majority of the demographics:
- Investors
- Entrepreneurs
- Policy Makers
The readership cross-section tallies with the growing interest of both private and public sectors to consider Africa as an investment destination. With the emergence of the African continent, it thus comes as no surprise that Africa is attracting such sustained attention from around the globe.