The Global Business Council (GBC) website has a global reach with readers from all around the world. The GBC appears to attract readership mostly from business and political circles.
However, certain countries stand out and the top countries accessing the Global Business Council (www.gbc1.net) website are:
- USA
- China
- Mauritius
This finding is in tune with the focus of the GBC and is in line with these countries’ foreign policies, in particular with respect to Africa. The USA has pivoted back to Africa when the Biden-Harris administration took office. Since the colonial era, China has been nurturing strong links with African countries. Mauritius is aware that its future is intertwined with its hinterland and is pushing its Africa Strategy.
Drilling down into the interests and categories of readers, we take note that the following profiles make up the majority of the demographics:
- Investors
- Entrepreneurs
- Policy Makers
The readership cross-section tallies with the growing interest of private and public sectors to consider Africa as an investment destination. With the emergence of the African continent, it comes as no surprise that Africa is attracting sustained attention from both business and political circles.